Free Co-Branding on Zillow

In our training and support webinar efforts at Zillow Academy, we always try and provide “value-added” tips, tools, and services that help Zillow members attract, connect, and build more relationships in an attempt to help them grow their business.  In the Premier Agent 201 session, one of the tips we share is co-branding on Zillow.

Click on Photo above to see sample of Co-Branding on Zillow

Co-branding is already built into Zillow’s widget tools but here’s a way members can co-brand with Zillow using some simple HTML code when creating links to anchor text, images, or photos.  The process seems a bit advanced but once you see and understand how it works and then use it, you’ll find this to be one of the easiest yet most powerful marketing and advertising opportunities that you won’t find on any other site or with any other company.

Every page on the Internet (including on Zillow) has a URL or web address. For example http://zillow.com is the URL or web address for the main page of Zillow.  Every page beyond that still has a URL or web address, but they get longer and go deeper into the site. For example, the mobile apps at: http://zillow.com/mobile.  Now if you land on our widgets page, you’ll be at http://zillow.com/webtools/widgets.

Here’s the big secret: By adding the following code at the end of ANY URL on Zillow, you will now be co-branded with every page on the site and there are millions of pages on Zillow.  Here’s the code #{scrnnm=bradandersohn} Simply replace my Zillow profile or user name (in red) with yours. #{scrnnm=YourNameHere} The co-branding now shows your picture, company, phone number, email, and links back to YOUR domain, website or blog.

Click on this Link to see a sample: Anchor Text To A Co-Branded Listing on Zillow

This feature also works when creating links to photos, text, graphics and images etc. A great way to use this feature is to add these co-branded links to your email signatures, your blog sidebars and websites.  Strategically place them in locations that link to areas that will be useful to your clients ie: Demographics, Community information and photos, home values, loan calculators and so much more.

Join us anytime for a Premier Agent 201 training if you’d like to know more and see a “LIVE” demonstration of how to set this up, and see how others are using this technique to provide additional value to their clients, connect with larger audiences and potential prospects, and convert new contacts into clients! Co-branding is one of the best ways to market and advertise your services and businesses to over 19 million visitors monthly on one of the largest real estate networks and sites on the web.  The Yahoo!-Zillow Real Estate Network.