All Webinars are posted at Pacific Time and run 30-60 min.
Click on registration links for class details and to reserve your seat. What time is it in your neck of the woods? Check out: http://www.thetimezoneconverter.com
THIS MONTH’S WEBINAR SCHEDULE:
The Zillow Digital Handshake Opportunity
First-time contacts who come from the Internet are usually referred to by real estate professionals as leads. Lead generation is one of the most desired and sought after components for agents who use online marketing and advertising. However, it’s lead conversions that really matter most!
I was recently asked this question: “How should I respond to contacts that come from Zillow who ask about properties that are not for sale or not listed?” This is a great question. Sometimes the home or property in question isn’t for sale. So why is the consumer contacting you?
Zillow Homes “NOT FOR SALE” do generate calls and digital handshake opportunities.
While our global reach exceeds, on average, more than 1 million visitors per day who are looking at something to do with real estate, oftentimes consumers just have a simple question or a need that generates a phone call or email to a local real estate professional. Just like every home on Zillow is not for sale, not every consumer is calling to buy a home. Huh? Let me explain.
This is an opportunity that many times is overlooked. I call it the online “digital handshake.”
I always like to remind consumers (and agents) that there are more than 110 million homes on our site, not all for sale, but all can and do generate phone calls and contacts between prospects and real estate professionals. That’s where the connection gets made and the digital handshake takes place.
Beyond that, it’s really up to each agent to follow up and follow through with building and growing that client relationship, regardless of the purpose for their initial call or contact. It’s all about followup and follow through once you’ve shaken hands. A good CRM will make all the difference here.
Maybe the home that generates an initial contact is just one of the millions of homes that exists on our site. But by taking this contact under your wings, then into your local MLS or Premier Agent Website IDX feed, you can deepen that relationship and over time, help them find the home of their dreams.
“Hi, I’m calling about 123 AnyStreet that I saw on Zillow, can you help me?“
Zillow is a great place for local consumers to start the real estate journey to get information and data, but we do rely on the real estate professionals and agents at the local level to help consumers complete and close their deals. Rarely, though, does the entire process take place during the initial contact. Generally there will be some small talk that occurs before the big negotiations will take place.
Get more tips and tools regarding ways you can grow your business this year at ZillowAcademy.com
ZILLOW ACADEMY FEATURED POSTS AND SUPPORT ARTICLES
All Webinars are posted at Pacific Time and run 30-60 min. Click on registration links for class details and to reserve your seat. What time is it in your neck of the woods? Check out: http://www.thetimezoneconverter.com THIS MONTH'S WEBINAR SCHEDULE: … [Read More...]
The Zillow Digital Handshake Opportunity First-time contacts who come from the Internet are usually referred to by real estate professionals as leads. Lead generation is one of the most desired and sought after components for agents who use online marketing and advertising. However, it’s lead conversions that really matter most! I was recently asked this question: “How should I respond to contacts that come from Zillow who ask about properties that are not for sale … [Read More...]
Zillow Premier Agent Brian Teyssier from Pittsburgh was our VIP special guest at Zillow Academy's Top Producer Series and shared a story that is still creating quite a buzz in the real estate industry. How can Zillow's client review feature increase an agent's business by 200 percent? Brian shares some of the most detailed tips and reveals how he was able to quadruple his real estate business locally by simply having his clients share their experiences with the world on … [Read More...]
You're making your prospecting calls, and scheduling your appointments. You're working hard to get listings and homes sold. So what differentiates you from other agents? Your reputation matters, and your proven track record is the one thing that no prospect or potential client can deny. Why do people trust the opinions of those they don't know or have never met? Buying and selling decisions are made by consumers shopping online everyday and they instinctively depend on … [Read More...]
Zillow offers quite an array of products, tools and services. Advertising and marketing yourself as a local Zillow Premier Agent by ZIP code can be very effective in connecting with local consumers and potential clients, but are you aware of all the other free services and tools that Zillow has to offer? Take a look at what agents have available and are using to connect and grow business. Top free Zillow tools for teal estate professionals: 1. A Zillow … [Read More...]
Zillow’s Premier Agent Websites are popping up all across the Internet. Agents all over the country are raving about the new WordPress-powered IDX sites. Setup is easy, fast, affordable, and doesn’t require any programming or technical skills to create, customize, or build one yourself. First, make sure you've watched the 90 second video, and completed the start up process in order to move on to these next steps. Go ahead and do that now... we'll wait right … [Read More...]
Let’s face it. As a real estate agent, your time is valuable. Your job requires you to have expertise in sales, marketing, the financial and legal fields, and sometimes a fair amount of hand holding with excited/nervous and even needy buyers and sellers. What you don’t have time for is to be a Web developer or spend months working on a website only to be disappointed with the end result (often at an extraordinary cost with outrageous set-up fees and no … [Read More...]
This is a great interview loaded with information and numbers that every real estate industry professional needs to see and hear. Mobile? Advertising and connecting agents with consumers? Zillow's growth and acquisitions? These are exciting times in real estate and for Zillow, don't miss this watching this video interview! Click image below to view full video interview on CNBC. … [Read More...]
In case you missed it, a recent Zillow Academy class covered how real estate agents can make use of the Zestimate® home valuation and other data on the site. There were lots of tips and great questions from our live webinar audience on how to make the Zestimate work for you. Click to see the Zestimate Accuracy Table (below): Here are some of the main takeaways: Zestimates create an opportunity to show off your local expertise as an agent. Having discussions … [Read More...]
Zillow CEO Spenser Rascoff shared with Fox Business some discussions, ideas, and really important ways to Revitalize the housing market in America. The concept of bulk sales (Foreclosure and REO) to investors is a great way to flush inventory out of the system. Freddie Mac and Fannie Mae are sitting on a ton of inventory, finding a way to facilitate more of that inventory to investor groups would make an impressionable impact on the nations housing market. Fox asks … [Read More...]
What is Boot"Z"Camp for PRO's? A complete and comprehensive real estate marketing survival training and boot camp that breaks down each and every product, tool, and Zillow service. These FREE webinars will run through the entire month of May 2012. Here's a sneak preview... The Zillow Training Boot"Z"Camp PRO will educate and enable the participant to have a complete and full understanding of ALL the tools and services available on Zillow and how to use them to … [Read More...]
Some great tips and observations were shared this week at Zillow Academy. Agents are loving the new Facebook friends on Zillow, the recently incorporated social media tool that is helping to provide referral business to agents all over the Country. Every Listing on Zillow features the listing agent but revealing the source helps ALL agents and Brokers to make updates and edits in the proper locations. All source feeds to Zillow get updated daily. ListingSupport at … [Read More...]
Real Estate Agent Shares and Explains Her Success using Zillow as her primary toolset. It's always easier and better to let someone else brag and boast about you or your company. So today, I'm going to do just that but before I do, let me share some statistics and information about this individual REALTOR. She and her team work in the big state of Texas which is a non-disclosure state, and she has worked hard to earn the following awards and rewards over the past … [Read More...]
Zillow Partners With Tom Ferry on Product Development Today we announced in a press release, our new partnership with the very well known real estate coach, (and a personal friend of mine) Tom Ferry, who will be joining us as a consultant. Zillow develops numerous products that help real estate professionals grow their business and online presence, and Tom will be consulting on product development. I'm very excited to have Tom on board. "I've helped thousands of real … [Read More...]
Zillow’s Contact Management Platform (CMP) Heads up, agents: Managing your Zillow contacts is better and easier with Zillow’s contact manager platform (CMP), which is located on your Zillow Profile. These tools and features will allow you to keep better track of all your connections and contacts generated through your Zillow presence and participation. Some of the key CMP features include: Single-click access to editing contacts’ information. Easy … [Read More...]
Check out these new tools for clients and prospectsthat work really well on ActiveRain, Wordpress, Blogger, Tumblr, Posterous, and your Websites. Providing valuable information, data, interactive tools, and great content on your blogs and websites will help you to cultivate, capture, and convert target prospects and visitors into clients. Here's just a few I thought you'd be interested in knowing are now available: How Much Home Can You Afford? Get This Widget … [Read More...]
It's been over a year since we launched Agent Ratings and Reviews. Zillow is leading the way with more than 100,000 reviews of local real estate agents submitted by our users. At launch, there were a few skeptics that felt that this could hurt an agent's business just as much as it could help, but, great service cultivates referral growth. Premier Agents with five or more reviews get more than twice as many contacts than agents with zero reviews. Today, we're … [Read More...]
Zillow CEO, Spencer Rascoff shares his thoughts and insights with Adam Lashinsky on "Connected" regarding the Zillow Yahoo! Real Estate partnership. This video was pulled from the CNN Money's Tech Tab. "The Zillow Yahoo! Real Estate Network as it's known in the third party measurement system services is by far the biggest Real estate network on the Internet." It's exciting to see how much Zillow has grown over the years. Now, with strategic partnerships like … [Read More...]
Sometimes working with online contacts generated from blogs, websites, and real estate networks like Zillow can be challenging if you're not experienced and not quite sure how to handle or manage these types of business leads. Ryan and Carrie Gable have a great system in place. They were willing to share it with us at the NAR Convention and Expo in San Diego last month. Ryan and Carrie answered some tough questions we often get asked and they were willing to share their … [Read More...]
The Zillow Premier Agent Program is one of the best ways on the web to increase your contact with buyers, sellers, renters, investors, relocation prospects and borrowers. Premier Agent Members get the following: Get More Buyers. Market Yourself. Generate Contacts. Branding in Your Area. Targeted Display Ads for Your Listings. Featured Listings. Move to the Top of Search Results. Zillow Special Offers. Drive Web and Foot Traffic. Photo/Logo on … [Read More...]
Sell Listings Faster With Zillow Special Offers! "I learned about the Zillow Special Offer program late one evening, so I ran a special later that night on a listing that had been on the market for 9 months. Several scheduled showings happened immediately thereafter, and an acceptable offer was submitted within days. Pretty cool!" - Tyler Rygmyr - Zillow Premier Agent with Revolution Real Estate in Nashville, TN Fact: *Listings with a Zillow Special Offer receive 10 … [Read More...]
One of the best ways to tell if you need a CRM or not is to answer this simple question? Do you remember what you ate for lunch two weeks ago on Tuesday? If you can't remember, it's OK and you're normal, but you also won't remember who you're suppose to call or follow-up with in two weeks on Thursday at 4:30pm with out a GOOD CRM! In today's webinar/class we discussed a variety of items that make up a good CRM and we also shared a few CRM apps and programs that come … [Read More...]
Defining Your Goals and Business Plan Coach Tom Ferry does and “outstanding” job breaking down what it takes for you to meet your business and financial goals for the year. In this short video, he explains the critical key components needed to achieve personal success. Tom travels the world coaching some of the top minds and top producing agents in the World. His knowledge and expertise on the subject of business and goal planning is tried and true for any market … [Read More...]
Zillow's ratings and reviews generate client referrals and business. We had the chance to catch up with Erica Vautier Liodice at the NAR 2011 Conference in Anaheim CA this year. Erica is the Director of Marketing for RealLiving.com. We asked her what tools and services she and her agents were using at Zillow to help generate more business this year and here's what she shared with us. Word of mouth referrals are a traditional and powerful way that business gets done. … [Read More...]
Are you getting the absolute most out of your Zillow contacts and Premier Agent membership? Are there some things you're doing or maybe not doing that could increase the results and successes you're currently experiencing? Many times agents will feel confident and believe that they are doing all the right things possible, but sometimes as Gary points out, there might be a better or more efficient way to get even better and more results? Take it from someone who is … [Read More...]
Amazon unveiled its new tablet device this week, the Kindle Fire. To add fuel to the fire (pun intended), Zillow is excited to extend Amazon’s announcement with one of our own – the launch of the Zillow Real Estate App optimized for Kindle FireThe free Zillow app is among the first batch of Kindle Fire apps that launched with the device and is the only map-based real estate app on the platform. Using our app, consumers are able to search, save, and share homes for sale … [Read More...]
Robert Scoble interviews Zillow's CEO, Spencer Rascoff from his home office located in Half Moon Bay. Robert asks some very interesting questions and Spencer delivers some valuable information and data regarding real estate markets and trends, technology, unemployment, mobile and more. The US economy and real estate industry are experiencing some challenges, but when in history did they not? There are always obstacles and issues to overcome in any industry and in any market. … [Read More...]
Today, Zillow is announcing new features to the Zillow Premier Agent Program to further increase exposure for agents’ listings. One new feature, Zillow Special Offers, allows agents to add an offer for homebuyers who find the listing on Zillow. Only Premier Agents can add a “Zillow Special Offer” to their listings. An example might include $1000 credit off closing costs. Special Offers are paid for by the seller. Special Offers are incentives offered by the seller at … [Read More...]
FREE Facebook Tabs, Real Estate Widgets, and Badges - Powerful Webtools that Produce Results Here are 3 different Webtools for your business. Everyone today is searching for the best possible tools that can provide the most value to their visitors and targeted prospects. The more value you can deliver, the better. Here are some tools that will definitely bring you and your clients additional value. These are webtools that get noticed, help you connect, and will … [Read More...]
No matter how many times it is explained, there will always be someone out there wondering what is a Zillow Zestimate, how does it work, how is it determined, and why is it one of the coolest features offered at Zillow.com? Learning to use the Zestimate and understanding how and why it works will help you when working with clients and potential prospects in your hyper-local areas. Not everyone who visits Zillow is just looking for homes for sale. Many are looking at … [Read More...]
Zillow Traffic • 23.2 million unique users of our websites and mobile applications in July 2011, representing year-over-year growth of 98%. o Source: Internal tracking via Omniture, July 2011. Includes Zillow’s websites and mobile applications. • Our advertising network, the Yahoo!-Zillow Real Estate Network, is the largest real estate network on the Web. o Source: comScore Media Metrix Real Estate Category Ranking by Unique Visitors, July … [Read More...]
The Zillow property detail page offers many options and has a variety of locations where updates and edits can be made. Property history and details can be modified by the owner and listing/sales changes can be made by agents and REALTORS. Take a moment to review all the options available and feel free to contact us if you have any questions or need any assistance, we're here to help. Here's a quick tutorial video on "How To Change Your Listing Status on Zillow." Here's 40 … [Read More...]
Draft Your "Key-Players" and Create Your Own Fantasy Real Estate League As real estate professionals, we work with hundreds, if not thousands, of others in the industry. You swap business cards, do business together (then misplace business cards) and then try to dig them up later to share with your clients. But, what if you could give a virtual high-five to the people you've worked with, trust, and want share that are on your team? Starting today, you can now create … [Read More...]
The Email That Your Clients Will Be Happy to Get What have you done for me lately? It’s the real estate agent’s version of the age-old question, “are we there yet?” Now you can help ease those queries with Zillow’s new client listing report. Premier Agents on Zillow can subscribe their clients to a weekly listing report of performance metrics of their home on Zillow, including page views and how often their listings show up in search results. "Agents can … [Read More...]
Business is mobile and Mobile is Global! Let's face it, cell phones are a thing of the past. We no longer refer to the little power-packed mobile device and tool as just a phone. There are more mobile devices sold than laptop and desktop computers and it's rare to be in any location where every single person in a room, class, auditorium or meeting doesn't have a mobile device. There are a variety of Carriers, Apps, Devices etc. and everyday there are new … [Read More...]
Getting exposure to a sellers property is obviously a no-brainer, but simplifying the process, and finding more efficient ways that cost less that get you a higher return on your investment and efforts is just plain smart. The Postlets Pro program is now free. That's right, we are opening up this program, which was previously a paid subscription-ONLY program, to everyone at no cost! "Postlets is a listing syndication site offering some really cool Real Estate … [Read More...]
Inquiry minds want to know what's going on at Zillow.com? You can find some great stats and updates on the Zillow site which show some audience and buyer stats, but this midyear digest gives a bit more detailed information that many of our Zillow Academy students and attendees will find very informative. Zillow Traffic • 22.0 million unique users in May 2011, representing year-over-year growth of 102%. o Source: Internal tracking via Omniture, May 2011. … [Read More...]
One of the useful classes/webinars we offer/teach at Zillow Academy covers "How to install widgets and gadgets" on your websites and blogs. Today we shared some different sites and tools that offer "value-added" widgets and gadgets which bring additional value to your clients, visitors and targeted audiences. Zillow offers over 30 value-added Real Estate Widgets for your websites and blogs that allow visitors and clients to engage and interact with the data and information … [Read More...]
Last week we were invited to be guests at the NORBAR Association of REALTORS Tech Party in Santa Rosa, CA. There were quite a few vendors with great products and services including Zillow. During the day there were presentations every hour on the hour, one of them being ours - Top FREE Online Real Estate Tools and Sites for business. The hour went quickly and the presentation was packed with some of the best-of-the-best tools available for industry professionals. The … [Read More...]
There's a new app in town and it's already making quite an impression in the lending community, with consumers, and at the Apple iTunes store. We launched a new Zillow Mortgage Marketplace app for the iPhone last week and it ROCKS! I've had the chance to run a few of the mobile features, and already I can see why it's being called one of the best FREE mortgage, finance, and calculator apps. "The Zillow Mortgage Marketplace App combines personalized loans, live rates and … [Read More...]
Training and Support for Zillow Premier and Industry Network members. What we learn and how we learn has changed. There is just too much information out there and it's coming at us rapidly from all directions and on every platform including online, offline and now with mobile. Just as the way we do business has changed, so has the way we learn and grow. There's new and better technologies created everyday, social media platforms that are getting more traffic … [Read More...]
5 Pillars of Lead Generation - By Coach Tom Ferry Tom Ferry did a great presentation/webinar today about lead generation. He shared some fantastic ideas and tips for those wanting to increase and grow their business. He discussed "What Agents Fear Most Today" and shared some awesome lead generation resources. Tom also gave great advice on how to attract more referrals and provided 7 strategies for generating more repeat and referral business. Tom wanted us to share … [Read More...]
Jared James from JaredJamesToday.com was our guest webinar presenter last week and shared some great information with Zillow Academy attendees. Target Marketing has changed in today's economy and the opportunities to create, build, and grow real estate clients and business are abundant if you know what you're looking for and have the right skills, tools, information and knowledge once you find it. Over 200 plus attendees asked that we re-post Jared's presentation slides … [Read More...]
Zillow Launches Facebook Tabs for Your Business Pages Powerful Facebook Tabs Now Available for Your Business Pages We've added some awesome additional tools available that will provide more great content helping you connect, capture, and convert more contacts to clients. Facebook tabs for Business pages. See the original article and announcement on the Corporate Zillow Blog in the NEW real estate professionals section. Zillow's FREE Webtools and services just … [Read More...]
Tom Ferry will be our guest speaker and trainer at Zillow Academy this month. You don't want to miss this complimentary webinar where Tom will share the 5 Pillars of Lead Generation with our visitors and guests. Tom will be sharing and showing you how you can add 18-36 transactions to your business in the current real estate market. He'll also be discussing the two key tips, tools and secrets being used by Top Producing agents around the Country that help them reach their … [Read More...]
The Zillow Academy Digest is published here monthly in order to give our campus attendees an update on what's going on at Zillow, and so they can be kept informed of what's happening in and around the site. The information here is provided for educational purposes by Zillow Academy and the Zillow Public Relations department. Zillow Traffic • 20 million unique users in April 2011, which was up 89% year-over-year. o Source: Internal tracking via Omniture, April 2011. … [Read More...]
Zillow Academy and our trainers provide attendees with training and support they need in their daily real estate practice. The requests and suggestions we receive range from support on Zillow's site using Premier agent tools and services, to how Social media and Blogging can promote and grow your business. While we do promote that more than 90% of our classes come from visitors suggestions using our "suggestion box" we also get an occasional direct phone call, email or … [Read More...]
In our training and support webinar efforts at Zillow Academy, we always try and provide "value-added" tips, tools, and services that help Zillow members attract, connect, and build more relationships in an attempt to help them grow their business. In the Premier Agent 201 session, one of the tips we share is co-branding on Zillow. Click on Photo above to see sample of Co-Branding on Zillow Co-branding is already built into Zillow's widget tools but here's a way members … [Read More...]
This week we had a webinar about Youtube Video and Real estate but it was before we realized that Youtube added a new "Editing Console" for your uploaded videos. It's not an elaborate production bay or software like Adobe Premier Elements, but it is easy to use, has some pretty cool features, and the price of FREE sets well with many in today's economy. Check out the Youtube Video Editing features yourself, we think it's worth adding to our Youtube Real Estate webinars … [Read More...]
This is a monthly summary of all approved public statistics on Zillow business and usage. Zillow Traffic • 19.4 million unique users in March. o Source: Internal tracking by Omniture, March 2011. Includes Web and mobile UU’s. This is the only source that includes Web + mobile, so this should be the primary traffic source we cite. • The Zillow/Yahoo! Real Estate Network is the largest real estate network on the Web. o Source: comScore Media … [Read More...]